First impressions count so, when Vodafone set about redesigning the reception of its global headquarters in London, Vital answered the call.
Taking a lead from global retail store designs, we helped pull together stories from different parts of the business and present them to colleagues, partners and visitors via engaging digital displays and interactive presentations.
The space was transformed and now waiting for meetings has never been more interesting and informative.
With the market demand for sophisticated short-stay budget hotels increasing, Vital was tasked with revitalising the Marston’s Inns branding, creating a modern and innovative look that still maintained a visual relationship with the Marston’s Masterbrand.
The final logo design used playful typography that presented a friendly and familiar personality that, along with the restful blue blended with the iconic Marston’s gold, was just the right fit to take the old branding from night to a new day!
The new look is being rolled out across all Marston’s Inns and includes everything from animated road signs, the online booking site, stationery and room touch points, to menus and promotional material.
The Drum Design Awards 2016 – Nomination (to be announced)
With the backdrop of a changing beer market, Vital was tasked with injecting new energy into the promotion of its flagship brand – Pedigree.
‘Live a life of Pedigree’ was created as a truly integrated campaign which engaged with consumers and trade customers alike. Centred around a theme of ‘Grow up. Don’t change.’ The Pedigree ‘Life-o-graph’ mobile app was launched to give drinkers an easy way to recreate their old photos to product zeitgeist-capturing ‘then and now’ images to share with friends and family. The app was the driving force of the campaign – providing content for widespread social media activity and activation in pubs, which saw sales of Pedigree increase over the campaign period.
The Fresh Awards Best Integrated Campaign 2015 – Gold
Beer Marketing Awards Best Integrated Campaign 2015 – Winner
Drinks Business Awards Best Consumer Campaign 2015 – Runner up
PR Moments Integrated Communications Campaign of the Year 2015 – Runner up
The way we consume TV and communications at home has changed. We helped Vodafone – a company famous for mobile data – change the mindset of shoppers looking to buy a broadband, landline and TV bundle.
An iconic roofline was developed to work in tandem with existing store furniture to create an immediately identifiable home-themed zone for consumers to explore. This exciting new offer was clearly signposted and self-discovery was encouraged with live devices and an interactive digital display. Working closely with the Global Retail team, Vital created the concept, enabled trials in Germany, Ireland and The Netherlands and created guidelines for roll-out in Vodafone’s territories around the world.
Farmers are used to safety awareness campaigns, they know the dangers but often take calculated risks regardless. Vital helped NFUM create a campaign that went beyond the usual ‘preaching’ and offered up some tangible, practical help.
A high impact campaign used the ‘big-wheel-at-the-back, little-wheel-at-the -front’ iconography of a tractor and a wheelchair to drive traffic to an innovative online sign design tool that enabled farmers to create bespoke signs and translate them into languages for foreign workers on their farms.
The Fresh Awards Best Trade Advertising 2012 – Bronze
Roses Creative Awards Best Financial, Professional or Trade Advert 2013 – Runner up
Cream Midlands Awards Best Integrated Campaign 2012 – Runner up
Cream Midlands Awards Best Business to Business Campaign 2012 – Runner up
Cream Midlands Awards Best Website, Game, App or Online Ad 2012 – Runner up
With a brief to drive trial of Hobgoblin and recruit new drinkers, Vital brought taste to the nation, with a sampling tour of the UK.
Taking in six cities over the course of five weekends, the Hobgoblin sampling van invited customers to hop onboard to try the beer and use an interactive video booth to review Hobgoblin and win prizes. Over 1,500 samples were given out and 500 video reviews uploaded for use across all social channels and wychwood.co.uk.
Beer Marketing Awards Best Event Campaign 2015 – Winner
In 2012 Audi tasked Vital to design some point of sale material to accompany the launch of the new Audi A1. In answering that brief we set a template that would continue to roll out across the length and breadth of the UK.
Our giant lightweight ‘landmarks’ were created to draw attention to the models without detracting from the cars proved so popular with Centre managers that they now play a key role in the experience of visiting an Audi Centre and even appeared in the Simon Pegg film ‘The World’s End’.
Vital has produced Marston’s internal publication for the past twenty years and the original brief was to produce an in-house magazine to unite such a diverse business, which is no mean feat.
Vital creates all content for the magazine, which is circulated bi-monthly to 13,000 employees across head offices, breweries, pubs and bars (some with hotels and restaurants) and industrial operations. For such a broad audience, this printed publication remains the best way to reach everyone. Awards Silver Award: Midlands Cream Awards Best Newsletter 1998 (as W&DB News) Silver Award: Midlands Pride Awards Best Internal Communications 2012
A festival that celebrates the games industry in Leamington, Backspace was conceived and led by Vital on the back of our volunteer work helping Heritage Matters launch the Leamington Looks Back history festival.
The original exhibition, educational programme and games trail around the town proved so successful that the event was officially adopted by Warwick District Council as a flagship initiative for the town. It has been featured on the BBC twice and has been recognised in a number of national award schemes.
The Fresh Awards Freshest Experiential Campaign or Event 2013 – Gold
The Fresh Awards Freshest Community Relations 2013 – Runner up
UK Event Awards Festival of the Year 2013 – Runner up
UK Event Awards Exhibition of the Year 2013 – Runner up
UK Event Awards Cultural Event of the Year 2013 – Runner up
Midlands PRide Awards Best Event 2013 – Runner up