It’s no secret that marketing company’s love awards and like to decorate their receptions with them, and we we’re no different…
Until we decided we could spend our time and resources better doing things that made a difference such as funding a local first responder unit, mentoring youngsters, sponsoring kids sports and a world champion Alpine skiing athlete, supporting numerous smaller charities and special causes with skills and funds when they needed it most. So we packed up all our awards, gave a few to the people who worked on them, and shoved the rest in a shed.
And how much more rewarding is it to watch a young person develop from the guidance one of your team has given, watch an athlete you’ve sponsored for over a decade become a world champion and see a tiny charity moved to tears when you give them a donation over their expectations, just because we believed in what they do.
