Early start for Vital with Pita Pit

Sharon had a couple of early starts this week while out and about with our new client Pita Pit.

Our first project was a sampling session for their new breakfast menu at Manchester’s Victoria Station.

400 lucky commuters got to taste their excellent breakfast wrap.

Pita Pit has 560 franchise shops across the globe and is growing in the UK with sites in London, Manchester and Leeds.

Check out the team in action below!

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Pints pull in the crowds at Uttoxeter Racecourse!

Pints pull in the crowds at Uttoxeter Racecourse!

Spirit’s weren’t dampened on Saturday as Cathy and Malc joined race-goer’s and braved the rain to watch the battle of the beers, with Banks’s piping Pedigree to the post during the fifth annual pint mascot race for Marston’s Beer Festival Race Day at Uttoxeter Racecourse.

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The five pint mascots, including Pedigree, Wainwright, Ringwood’s Old Thumper, Banks’s and Jennings Cumberland Ale all ran for gold in the race. London Marathon runner, Natasha Pitman who currently is the Guinness World Record Holder for the ‘Fastest Female Bottle’, also joined the mascot race in her record breaking ‘Help for Heroes’ beer bottle outfit. Throughout the afternoon the animated pints were an instant crowd pleaser, even keeping everyone distracted from the rain with an impromptu dance-off!

Vital helped co-ordinate and manage the mascot race and as part of the project we produced the short overview video above.

Taking ‘PRide’ in our gold!

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Taking ‘PRide’ in our gold!

Vital took gold at the ‘CIPR Midlands Pride Awards’ for ‘Best Integrated Campaign’ for our Live a Life of Pedigree campaign, our work was judged as the best in the region by leading PR experts.This is our third win for the campaign. Lauren, Alice and Sharon were there on the night to pick up the award and were joined by many other Midlands PR businesses.

Do we look like Little Mix?

Competing against some of the best PR agencies in the Midlands only made taking home the Gold award that extra bit special, beating the likes of The Marketing Pod, Liquid, McCann PR and Whistle PR.

Alice, Lauren and Sharon with our award

Jimmy Anderson bowls over Brewood Cricket Club

The Vital team joined forces with Marston’s Pedigree to co-ordinate a visit from England’s most successful bowler of all time, Jimmy Anderson. Through the Pedigree competition, ‘Daddy of all Prizes’, Brewood Cricket Club in Staffordshire, won the chance to spend the day with Jimmy, including a training session with the star, photo opportunities and finally a Q&A session to ask all those burning questions.

 The whole day was very much a team effort, co-ordinating all areas of our expertise to ensure all bases were covered. Press coverage was managed by Jeremy and Lauren, with Cathy, Sharon and Alice ensuring everything ran smoothly throughout the day. Jeremy aptly led the Q&A session, orchestrating all of the questions being batted left, right and centre from the crowd!

Alice, Jimmy Anderson and Lauren

And here’s an all too familiar face showing us how it’s done!

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Getting Fresh with Pedigree

The Vital team celebrated another win for its great campaign on Marston’s Pedigree at the Fresh Awards.

The campaign picked up Gold for its ‘Live a Life’ campaign in one of the toughest categories these days – Best Integrated Campaign. Needless to say we felt it was important to celebrate in the most appropriate way – with a couple of beers (and some bubbly).

The work has also been awarded top prize at the Beer Marketing Awards, short listed at PR Moment Awards and nominated at Pride Awards. Nice work team.

Thanks to Marie-Claire at Fluke Photography for the ‘professional looking’ pics above!

Warsteiner at The British Masters

Fantastic to be working with new client Warsteiner at the British Masters (8–11 October) as the official lager of the event at Woburn.

Great bar, excellent promotion team welcoming guests at MK central. Entertained some media guests, gained some great new Warsteiner fans, great photography and and some really great golf. Perfect weather made for a great weekend all round.

Leamington Stars

Our little town is chock full of great independent businesses and retailers and our Creative Director, Craig Spivey has rounded up the best of them for Warwickshire County Council’s ‘Warwickshire Means Business’ publication.

Leamington-resident Craig is a big fan of his local high street, and said of his piece “There are a some notable businesses in the town who are putting a bit of extra effort into their brand communications and it seems to be really paying off for them. I wanted to give them a professional thumbs up.”

Read the article in full here.

Beds, Brands and Breakfasts

Spotted on the road this week…

Vital are lighting up Marston’s Inns up and down the country as part their rebrand of the 44 strong estate of hotels and lodges. Illuminated and animated exterior signage has started to appear at key sites, with a full refresh of everything from menus to ‘do not disturb’ signs rolling out over the next few months.

The identity, which positions Marston’s Inns as modern, comfortable stop-overs with pub hospitality at their heart, employs playful typography to convey a friendly and approachable personality and we’re excited to see the results of all our hard work starting to come to life. We’ll be sharing more of this project as it appears, but in the meantime this snap of the new signage at the Pine Martin in Dunbar can serve as a sneaky peak.