Getting Fresh with Pedigree

The Vital team celebrated another win for its great campaign on Marston’s Pedigree at the Fresh Awards.

The campaign picked up Gold for its ‘Live a Life’ campaign in one of the toughest categories these days – Best Integrated Campaign. Needless to say we felt it was important to celebrate in the most appropriate way – with a couple of beers (and some bubbly).

The work has also been awarded top prize at the Beer Marketing Awards, short listed at PR Moment Awards and nominated at Pride Awards. Nice work team.

Thanks to Marie-Claire at Fluke Photography for the ‘professional looking’ pics above!

Warsteiner at The British Masters

Fantastic to be working with new client Warsteiner at the British Masters (8–11 October) as the official lager of the event at Woburn.

Great bar, excellent promotion team welcoming guests at MK central. Entertained some media guests, gained some great new Warsteiner fans, great photography and and some really great golf. Perfect weather made for a great weekend all round.

Leamington Stars

Our little town is chock full of great independent businesses and retailers and our Creative Director, Craig Spivey has rounded up the best of them for Warwickshire County Council’s ‘Warwickshire Means Business’ publication.

Leamington-resident Craig is a big fan of his local high street, and said of his piece “There are a some notable businesses in the town who are putting a bit of extra effort into their brand communications and it seems to be really paying off for them. I wanted to give them a professional thumbs up.”

Read the article in full here.

Beds, Brands and Breakfasts

Spotted on the road this week…

Vital are lighting up Marston’s Inns up and down the country as part their rebrand of the 44 strong estate of hotels and lodges. Illuminated and animated exterior signage has started to appear at key sites, with a full refresh of everything from menus to ‘do not disturb’ signs rolling out over the next few months.

The identity, which positions Marston’s Inns as modern, comfortable stop-overs with pub hospitality at their heart, employs playful typography to convey a friendly and approachable personality and we’re excited to see the results of all our hard work starting to come to life. We’ll be sharing more of this project as it appears, but in the meantime this snap of the new signage at the Pine Martin in Dunbar can serve as a sneaky peak.

The Ellipsis do Shots at The Bar

Visitors to Vital never fail to comment on the quirky layout and décor of our global headquarters in Leamington Spa, but we’ve never been asked if it could be used as a filming location, until now.

So when local band – The Ellipsis – asked if they could use Bar Vitalia for their latest video we were more than happy to give them the run of the place. Performing a stripped-down, acoustic version of the Kings of Leon song Molly’s Chambers to an assembled crowd of friends and family, it was a fun, informal affair and cool way to spend a Sunday afternoon.

In such an intimate setting the boys sounded incredible and after a couple of run-throughs Henry, John, Harry and Ben improvised with various bits and bobs from around the bar. The resultuing clip perfectly captures their down-to-earth nature and considerable talents. Have a look at the finished article below and watch out for cameos from Carrie Fisher, our Creative Director and local legend and ‘Ghost Town’ engineering supremo, John Rivers.

Show the band some love at

At the Ageas Bowl and Beyond

Fern and Alice had a busy couple of days, starting off at the Ageas Bowl in Southampton on Sunday for the cricket ODI England v New Zealand. This was the second outing for the Pedigree Green Screen experience, and it was Fern’s turn to hit the green!

The clouds cleared up for a warm and sunny afternoon, however England weren’t so lucking as they lost against the New Zealanders. You’ll be able to find us at the Ashes in Edgbaston later this summer.

Dagenham was the next stop for the opening of one of Marston’s newest sites, The Pipe Major. The pub was opened by The Worshipful the Mayor of Barking and Dagenham, Councillor Simon Bremner, with Council Leader, Councillor Darren Rodwell, Councillor Tony Ramsay and the Dagenham Girl Pipers who performed for the staff, friends and family who had come along to support the opening. The Dagenham Girl Pipers were absolutely incredible and it was an amazing experience first thing on a Monday morning. Good luck to all the team at the Pipe Major, we really enjoyed our visit.

Vital Hits it for Six!

There’s a busy summer ahead for Team Vital because we’re hosting Pedigree’s Green Screen experience at Edgbaston and the Ageas Bowl.

The first event this week at Edgbaston Cricket Ground saw England beat New Zealand with a record 408-9. As part of the experiential activity, cricket fans are invited to don full cricket whites and step onto the green screen where they are batting against England’s best bowlers including Jimmy Anderson, Tim Bresnan and Stuart Broad. Our MD, Jeremy was even given some well needed batting advice from Dominic Cork, who has played 37 Tests and 32 one-day internationals for England.

Take a look at his video here….

Pedigree are running a number of promotions and giveaways over the summer so look out for the team at the fixtures throughout the summer.

Check out our twitter for further updates.

Shortlisted for Another Award

Vital’s ‘Live a Life of Pedigree’ campaign has been shortlisted for another award. The work is up for Best Consumer Campaign at the Drinks Industry Awards hosted at the London Wine Fair Olympia later this month.

This is the fourth set of awards this work has been shortlisted for including winning at the Beer Marketing Awards last month.

Time for a pint! 🙂


Our PR Account Director aka ‘our roving reporter’ on a tour in California, informs us about a number of eating out trends that are currently prevalent stateside.

1. Simple menus

Whist the trend in UK pub restaurants and also American food chains such as Denny’s is geared toward densely populated menus, many of the establishments I ventured into focused on a ‘less is more’ approach and I don’t just mean those falling in the Fast Casual bracket – even those with a posh menu too. Hache LA, based in Silver Lake has a minimal menu focusing on burgers as the staple element and a build-your-own ethos. Whilst the ever popular In and Out burger is based on a few simple options but with a premise on fresh fast food plastered all over its serving trays. Often when venturing out to eat, an indecisive food lover like me can take an age to decide and the focus on quality rather than quantity was definitely a plus.

2. Self serve

Everyone here surprisingly can be trusted to clear away their mess after themselves in a restaurant! The customer is not only in control of customising their order but also clearing away after themselves… what a revelation.

3. Free from

Trying to eat in British restaurants when you are gluten free is a nightmare, however in LA it’s a truly different story. Take the Venice Ale House, you can have any order with gluten free bread or you can even order totally vegan meals. Even Starbucks offers more options for those that can’t tolerate dairy. Fancy coconut milk in your mocha frappacino?

4. Smoothies and juices

It seems America is a society of two halves. The junk fiends and the health freaks. However for those of us that like balance, our diets can now be supplemented by a vitamin kick in the form of a smoothie or juice. This has reached the mainstream in the US with even places like McDonalds getting in on the action. Starbucks has also just launched a new range here and you an even add in a helping of protein if you fancy.

5. Ale choice

The choice here well exceeds the UK for obvious reasons but what surprises me more is that even if a place has a relatively small food menu they still have a least 4 good ales to choose from. Plus it’s always in branded glassware, bravo. 6. Local provenance – even the local coffee shops here are boasting about their own in-house concoctions, with Syd’s in Lake Tahoe offering me salsa instead of ketchup with my bagel because it was homemade and ‘way healthier’. While Sierra Nevada Brewery is serving steaks in its tap house using cows they’ve reared and fed on the ruminants of its brews. The feel good factor is really ramping up here with notes on menus about where items are sourced and the business’s social standing in the community eg. Does it donate profits to a local charity?