Cheers to the Weekend!

Cheers to the Weekend!

Happy Friday everyone!

The weekend is here and we’re starting it with a couple of DE14 Beers – Flight Suit and End Point. For more information on these Burton brewed beers and the DE14 experimental 600 pint nano-brewery visit de14beers.co.uk.

Hope you all have a good one and Cheers! #cheerstotheweekend!

Cheers to the weekend!

Cheers to the Weekend!

Happy Friday everyone!

We’ll be there for you, if the rain starts to fall! …but let’s hope that’s not anytime soon, looks like it’s going to be another scorcher!

It’s not quite Central Perk but we’re happy to start the weekend in our very own Bar Vitalia with some beers from the McEwans range.

Hope you all have a good one and Cheers! #cheerstotheweekend

Cheers to the Weekend

Cheers to the Weekend!

Happy Friday everyone!

We’re starting the weekend with a Banks’s Amber Bitter, McEwans Headspace and Marston’s 61 Deep.

Hope you all have a good one and Cheers! #cheerstotheweekend

Close to our Hearts!

Close to our Hearts!

We’re proud to support Warwickshire Hearts. As a local organisation we felt this would be a great way for us to give something back to the community we work in and with.

Warwickshire Hearts provide immediate trained response to 999 calls when there is not a West Midlands Ambulance Service (WMAS) resource immediately available. Volunteers are trained by West Midlands Ambulance Service and are activated by the 999 Ambulance Control to these emergencies. Over the last five years since formation, the Group has averaged around 300 call outs to 999 emergencies each year.

The group is entirely self funded and volunteer responders are unpaid.

You can learn more about the amazing work they do by visiting warwickshirehearts.org

Vital on Tour: Paris 2018

Vital on Tour:
Paris 2018

This year the Vital team jumped on the EuroStar at St. Pancras en route to Gare du Nord and took to the streets of Paris for our annual team meeting.

Arriving on the Sunday we stayed at Hôtel Apollinaire, had dinner at Le Relais de l’Entrecôte, a fantastic one choice menu where the steak and frites were to die for and visited the Montparnasse Tower taking in the breathtaking views of Paris as the sun set behind the Eiffel Tower. Then it was off into the night for a ‘few’ drinks.


On day 2, after our team meeting, we visited Atelier des Lumières for an incredible projection mapping and sound experience, had lunch at The Paname Brewing Company and finally visited Sacré-Coeur (The Basilica of the Sacred Heart of Paris).


A fantastic time had by all with beautiful weather, who says you can’t mix business and pleasure?

You can see more pictures and videos from our trip on our Facebook Page: facebook.com/vitalmarketinglimited

 

Wanted: Part Superhero, Part Joker, All-rounder

Wanted: Part Superhero, Part Joker, All-rounder

We’re looking for another crusader (caped or otherwise) to join us in the studio and help us do great stuff!

The position is a full time studio support role. Someone with an eye for design, a proven background in ‘getting it out the door’ and a smashing personality. You’ll have been in a similar environment for about 3 years and are now looking for the next step, be awesome in all the usual Adobe applications and have great attention to detail when doing a Photoshop retouch or two, you might even have some video editing and After Effects skills. The more you can offer, the more ‘super’ we’ll find you!

If you think this sounds like you, drop Malc an email to malcolm@thevitalagency.co.uk with your CV and some portfolio samples and maybe we’ll invite you in for a drink in our bar to discuss a few of the times you’ve ‘saved the world’.

Costume not required, we’ll provide one! [no agencies just now please].

Lauren’s a Top 30 under 30…

Lauren’s a Top 30 under 30…

A few weeks ago Lauren was selected as one of the Top 30 under 30 in ‘Restaurant Marketeer and Innovators‘, an event in collaboration with Propel Hospitality. The event, which was the first one of its kind, celebrated the next generation of market leaders in the food and hospitality industry. It was a great opportunity for Lauren to represent Vital and her work with clients to her peers who also work across both in-house and agency roles.

The evening consisted of a Cocktail event at The Vaults, Revolution Bar and included a presentation from representatives from Just Eat, Propel and Thai Leisure Group. Described as ‘having a natural understanding of the industry’ it was almost like Lauren has ‘Beer in her Blood’, but for this occasion it was for all the right reasons!

She’s pictured after the presentation with Diego Lijtmaer, Director of Business Development at Just Eat

Congrats Lauren…

Skier Dave Ryding, sponsorship and Winter Olympics 2018

Skier Dave Ryding, sponsorship and Winter Olympics 2018

Some kind words from Dave Ryding, currently riding high in the world’s top ten and building up to the Winter Olympics in only three weeks time! Go Dave!

“Vital are the second longest standing sponsor, coming on-board in 2009. They’ve funded and supported me ever since as well as just having built and launched my new website  http://www.daverydingski.co.uk/ 

Support from Jeremy Eaton and the team at Vital has been key to enabling my progression in the brutal but amazing sport of ski slalom.

Partners like Vital are hard to find!”.

What’s the future looking like?

What’s the future looking like?

‘What’s going to be happening online in next twelve months, twelve weeks, twelve hours…? How, where and when do we identify which channels and platforms are best suited for what it is we’re trying to do with our brand?!’ 

Increasingly we’re finding that we’re having to research and summarise for our clients what’s going on in an increasingly pacy world, helping to identify not only what is happening now but what’s coming through. Means we can be both proactive and reactive almost simultaneously.

So taking social media, what’s 2018 likely to bring? Here’s our very brief take on it, three platforms at least. Some stats, some ideas and some observations. It could of course have all changed by the time I hit ‘publish’..!

2018 set to be the year of the Influencer. Influencer marketing places the focus on influential people rather than a target market as a whole and marketing activity is orientated at these influencers. In 2016-7 over 80% of marketers utilised social influencers and 94% consider it benefited brand.

Influence is not about number of followers or engagement, it’s ability to drive ACTION.

Instagram. Fastest growing social media platform with 600m unique users monthly, 53% of whom follow brands. Since Instagram launched Stories a year ago the number of daily users at 300m has increased by 160% and it is expected that by the end of 2018 over half of users will use Stories.

Facebook actively downgrades business content in users feeds via its content display algorithms, this makes it hard to gain visibility. Facebook Live videos. Watched 3x longer than regular videos and will push brands toward embracing spontaneous creative moments through live streaming. Videos for mobile should be 15 seconds or less (that’s Facebook speaking), use captions as sound increasingly muted. If longer then ensure key messaging comes in during 15 seconds.

Twitter is all about the latest news, anything too promo gets less traction, Instagram now has twice as many followers as TwitterUse Live Broadcast for product news, reviews and interviews with influencers. With video now part of Twitter makes for great engagement and mobile friendly.