Vital Put In The Graft

Vital put in the Graft 

Who wouldn’t like to come up with a brand-new identity for an own label beer range for a huge retailer? Nope, we weren’t about to turn that one down… We were approached by one of our clients to come up with a brand-new identity for ASDA’s own label tertiary beer range that had to win the hearts of the ASDA Head Office team and of course the hearts of its customers.

With an open brief, we had complete free reign on everything. Lauren and Leigh stepped up to see this project through from start to finish and after locking themselves away for two days, came up with six new names and identities for the ASDA team to select their favourite from. Delving deep into everything from ASDA’s Heritage including the very first ASDA store (did you know it was built in an old cinema?!) to the lives of Pete and Fred who set up ASDA, the clear winner absolutely hit the nail on the head for the ASDA team and ‘Honest Graft’ was chosen as the one.

Using industrial vintage imagery modernised with bold colour overlays, it not only has shelf stand-out but also spoke direct to the customers who want to relax with a beer at the end of a week of hard graft. From some rough ideas and notes scribbled down on a page at the end of January to a full-scale roll-out across ASDA stores and online from 20th May, I would say that calls for a beer to celebrate, Cheers!

Judging at the UK Business Awards 2018

Judging at the UK Business Awards 2018

This week Jeremy was asked to Judge at the UK Business Awards 2018.

Now in its 3rd year, the UKBA were setup to reward the organisations, teams and individuals who are creating the future of business. The UKBA is a vehicle for sharing best practice and enables the organisations who enter to promote professional improvement, learning, and personal development. To win or be shortlisted at the UKBAs is a great honour that identifies you as superior in your industry.

For more information visit: ukbizawards.com

#BA18 #UKBusinessAwards #awardsinternational

Salute Lauren and Lawrence!

Salute Lauren and Lawrence!

The weekend is here and we’re starting with a toast to our very own Lauren and her soon to be husband Lawrence for their wedding this weekend with some custom 61 Deep beers from Marston’s.

Best of luck guys from all of us at Vital, have a fab time in Italy!

Hope you all have a good one and Salute! #cheerstotheweekend!

Cheers to the Weekend!

Cheers to the Weekend!

Happy Friday everyone!

We’re starting the weekend with a cheeky ‘own made’ gin crafted by Leigh and Paul at their gin school experience, and very nice it is too!

Hope you all have a good one and Cheers! #cheerstotheweekend!

Vital is proud to Sponsor TEDx Leamington Spa 2018 ‘Rhythm’

Vital is proud to Sponsor TEDx Leamington Spa 2018 ‘Rhythm’

Once again, Vital is proud to sponsor and support TEDx Leamington Spa.

For more information on this years event or to buy tickets visit tedxleamingtonspa.com.

#tedx #leamingtonspa #rhythm

Cheers to the Weekend!

Cheers to the Weekend!

Happy Friday everyone!

The weekend is here and we’re starting it with a couple of DE14 Beers – Flight Suit and End Point. For more information on these Burton brewed beers and the DE14 experimental 600 pint nano-brewery visit de14beers.co.uk.

Hope you all have a good one and Cheers! #cheerstotheweekend!

Marston’s Beer Town Film Festival wins at The Beer and Cider Marketing Awards 2018

Marston’s Beer Town Film Festival wins at The Beer and Cider Marketing Awards 2018

Oh, what a night!  Jeremy, Lauren, Malcolm and Lisa accompanied Jo and Elliot from Marston’s to this year’s Beer and Cider Marketing Awards after being nominated for three awards for the Marston’s Beer Town Film Festival.

We are pleased to announce that we won one award and came runner up in another, here are the official categories:

BEST EVENT – sponsored by Pub19
Marston’s Brewery – Beer Town Film Festival – WINNER
Fourpure Brewing Co. – RUNNER UP

BEST INTEGRATED CAMPAIGN – sponsored by BII
St Austell Brewery – Tribute ‘Quality Speaks for Itself’ – WINNER
Marston’s Brewery – Beer Town Film Festival – RUNNER UP

we were also nominated for BEST PUBLIC RELATIONS CAMPAIGN.

A great result and night had by all!

#beerandcidermarketingawards2018 #beertownfilmfestival

Cheers to the weekend!

Cheers to the Weekend!

Happy Friday everyone!

We’ll be there for you, if the rain starts to fall! …but let’s hope that’s not anytime soon, looks like it’s going to be another scorcher!

It’s not quite Central Perk but we’re happy to start the weekend in our very own Bar Vitalia with some beers from the McEwans range.

Hope you all have a good one and Cheers! #cheerstotheweekend

Close to our Hearts!

Close to our Hearts!

We’re proud to support Warwickshire Hearts. As a local organisation we felt this would be a great way for us to give something back to the community we work in and with.

Warwickshire Hearts provide immediate trained response to 999 calls when there is not a West Midlands Ambulance Service (WMAS) resource immediately available. Volunteers are trained by West Midlands Ambulance Service and are activated by the 999 Ambulance Control to these emergencies. Over the last five years since formation, the Group has averaged around 300 call outs to 999 emergencies each year.

The group is entirely self funded and volunteer responders are unpaid.

You can learn more about the amazing work they do by visiting warwickshirehearts.org