Marston’s Beer Town Film Festival 2019

Marston’s Beer Town Film Festival 2019

To celebrate the return of Burton’s original, and now award winning, film festival this year we have compiled a short film with the help of some great footage taken at the event by the students from Burton and South Derbyshire College along with a short montage of the winning films. Enjoy!

You can read more about the festival on our previous post ‘Marston’s Beer Town Film Festival Returns!‘ or for more information go to


Boningale Homes ‘new-look’ website and brochure

Boningale Homes ‘new-look’ website and brochure

We’ve been working with Wolverhampton based, housing developer, Boningale Homes for a few years now. After initially creating their identity, we recently had the enviable brief to refresh their website and create a brochure/folder for their new Millfields development in Albrighton.

We are pleased to say that both projects are now complete and we have another happy client. The 12pp brochure, which has an inside folder to hold the site plans and several of the sales sheets from the development, features a soft touch cover with a spot UV panel to make the logo really pop. Photography was organised here at Vital for use in the brochure, website and social media.

The website, which was completely rebuilt, took on a dramatic update and features a 3D walkthrough of the Millfields development, why not take a look for yourself.

We are continuing to work with Boningale on their PR and social media and will be looking into creating and organising press advertising for them soon.

Cheers to the Weekend!

Cheers to the Weekend!

This week our ‘cheers to the weekend’ is a sober one!

We got the chance to work on, and try, the newest @shipyardbeeruk, Low Tide! The first Low Alcohol Beer from Shipyard with a 0.5% abv giving us the perfect excuse to enjoy a beer over lunch! Happy Friday everyone!

Hope you all have a good one and Cheers! #cheerstotheweekend

Marston’s Beer Town Film Festival returns

Marston’s Beer Town Film Festival returns!

Burton’s original, and now award winning, film festival returned for its second year.

The idea was dreamt up back in 2018 and conceived, designed, planned and executed by the Vital team and the Marston’s Brewery Marketing team of Kirsty Polmeer, Jo Wyke and Patricia Diaz Bravo.

The filmmaking competition ran from October 2018 to February 2019 and attracted 739 entries from entrants from all over the UK. Entrants made short films for six different categories, representing 86 hours, 24 minutes and 18 seconds of viewing time.

The idea of the festival is simple, to capture the innovation and creativity of young people across the country and inspire the young people of Burton and Staffordshire with the creativity already around them. The town has a rich contemporary heritage with talents such as festival patrons Rich Yeomans (SFX director on Harry Potter films), director Deborah Haywood along with the town’s talented actor Paddy Considine and This is England director Shane Meadows, both former Burton college students.

The final which featured Bafta nominated films as well as local young talent (in partnership with the Burton and South Derbyshire College) was held in the Marston’s Brewery visitors centre and featured an outdoor screening of Bohemian Rhapsody afterwards in the brewery yard.

You can find out more at


Vital Put In The Graft

Vital put in the Graft 

Who wouldn’t like to come up with a brand-new identity for an own label beer range for a huge retailer? Nope, we weren’t about to turn that one down… We were approached by one of our clients to come up with a brand-new identity for ASDA’s own label tertiary beer range that had to win the hearts of the ASDA Head Office team and of course the hearts of its customers.

With an open brief, we had complete free reign on everything. Lauren and Leigh stepped up to see this project through from start to finish and after locking themselves away for two days, came up with six new names and identities for the ASDA team to select their favourite from. Delving deep into everything from ASDA’s Heritage including the very first ASDA store (did you know it was built in an old cinema?!) to the lives of Pete and Fred who set up ASDA, the clear winner absolutely hit the nail on the head for the ASDA team and ‘Honest Graft’ was chosen as the one.

Using industrial vintage imagery modernised with bold colour overlays, it not only has shelf stand-out but also spoke direct to the customers who want to relax with a beer at the end of a week of hard graft. From some rough ideas and notes scribbled down on a page at the end of January to a full-scale roll-out across ASDA stores and online from 20th May, I would say that calls for a beer to celebrate, Cheers!

Judging at the UK Business Awards 2018

Judging at the UK Business Awards 2018

This week Jeremy was asked to Judge at the UK Business Awards 2018.

Now in its 3rd year, the UKBA were setup to reward the organisations, teams and individuals who are creating the future of business. The UKBA is a vehicle for sharing best practice and enables the organisations who enter to promote professional improvement, learning, and personal development. To win or be shortlisted at the UKBAs is a great honour that identifies you as superior in your industry.

For more information visit:

#BA18 #UKBusinessAwards #awardsinternational

Salute Lauren and Lawrence!

Salute Lauren and Lawrence!

The weekend is here and we’re starting with a toast to our very own Lauren and her soon to be husband Lawrence for their wedding this weekend with some custom 61 Deep beers from Marston’s.

Best of luck guys from all of us at Vital, have a fab time in Italy!

Hope you all have a good one and Salute! #cheerstotheweekend!

Cheers to the Weekend!

Cheers to the Weekend!

Happy Friday everyone!

We’re starting the weekend with a cheeky ‘own made’ gin crafted by Leigh and Paul at their gin school experience, and very nice it is too!

Hope you all have a good one and Cheers! #cheerstotheweekend!

Vital is proud to Sponsor TEDx Leamington Spa 2018 ‘Rhythm’

Vital is proud to Sponsor TEDx Leamington Spa 2018 ‘Rhythm’

Once again, Vital is proud to sponsor and support TEDx Leamington Spa.

For more information on this years event or to buy tickets visit

#tedx #leamingtonspa #rhythm