Cheers to the Weekend!

Cheers to the Weekend!

Happy Friday everyone!

The weekend is here and we’re starting it with a couple of DE14 Beers – Flight Suit and End Point. For more information on these Burton brewed beers and the DE14 experimental 600 pint nano-brewery visit

Hope you all have a good one and Cheers! #cheerstotheweekend!

Marston’s Beer Town Film Festival wins at The Beer and Cider Marketing Awards 2018

Marston’s Beer Town Film Festival wins at The Beer and Cider Marketing Awards 2018

Oh, what a night!  Jeremy, Lauren, Malcolm and Lisa accompanied Jo and Elliot from Marston’s to this year’s Beer and Cider Marketing Awards after being nominated for three awards for the Marston’s Beer Town Film Festival.

We are pleased to announce that we won one award and came runner up in another, here are the official categories:

BEST EVENT – sponsored by Pub19
Marston’s Brewery – Beer Town Film Festival – WINNER
Fourpure Brewing Co. – RUNNER UP

St Austell Brewery – Tribute ‘Quality Speaks for Itself’ – WINNER
Marston’s Brewery – Beer Town Film Festival – RUNNER UP

we were also nominated for BEST PUBLIC RELATIONS CAMPAIGN.

A great result and night had by all!

#beerandcidermarketingawards2018 #beertownfilmfestival

Cheers to the weekend!

Cheers to the Weekend!

Happy Friday everyone!

We’ll be there for you, if the rain starts to fall! …but let’s hope that’s not anytime soon, looks like it’s going to be another scorcher!

It’s not quite Central Perk but we’re happy to start the weekend in our very own Bar Vitalia with some beers from the McEwans range.

Hope you all have a good one and Cheers! #cheerstotheweekend

Close to our Hearts!

Close to our Hearts!

We’re proud to support Warwickshire Hearts. As a local organisation we felt this would be a great way for us to give something back to the community we work in and with.

Warwickshire Hearts provide immediate trained response to 999 calls when there is not a West Midlands Ambulance Service (WMAS) resource immediately available. Volunteers are trained by West Midlands Ambulance Service and are activated by the 999 Ambulance Control to these emergencies. Over the last five years since formation, the Group has averaged around 300 call outs to 999 emergencies each year.

The group is entirely self funded and volunteer responders are unpaid.

You can learn more about the amazing work they do by visiting

Cheers to the Weekend

Cheers to the Weekend!

Happy Friday everyone!

We’re starting the weekend with a Banks’s Amber Bitter, McEwans Headspace and Marston’s 61 Deep.

Hope you all have a good one and Cheers! #cheerstotheweekend

Vital on Tour: Paris 2018

Vital on Tour:
Paris 2018

This year the Vital team jumped on the EuroStar at St. Pancras en route to Gare du Nord and took to the streets of Paris for our annual team meeting.

Arriving on the Sunday we stayed at Hôtel Apollinaire, had dinner at Le Relais de l’Entrecôte, a fantastic one choice menu where the steak and frites were to die for and visited the Montparnasse Tower taking in the breathtaking views of Paris as the sun set behind the Eiffel Tower. Then it was off into the night for a ‘few’ drinks.

On day 2, after our team meeting, we visited Atelier des Lumières for an incredible projection mapping and sound experience, had lunch at The Paname Brewing Company and finally visited Sacré-Coeur (The Basilica of the Sacred Heart of Paris).

A fantastic time had by all with beautiful weather, who says you can’t mix business and pleasure?

You can see more pictures and videos from our trip on our Facebook Page:


Beer Town Film Festival

Beer Town Film Festival

Burton’s first ever Film Festival – dreamt up, conceived, designed, planned and executed by the Vital team and the Marston’s Brewery Marketing team of Elliot Allison and Jo Wyke, attracted nearly 800 entries, unprecedented for a festival of this size in its’ inaugural year.

The idea was simply to capture the innovation and creativity of young people across the country and inspire the young people of Burton and Staffordshire with the creativity already around them. The town has a rich contemporary heritage with talents such as festival patrons Rich Yeomans (SFX director on Harry Potter films), director Deborah Haywood along with the town’s talented actor Paddy Considine and This is England director Shane Meadows, both former Burton college students.

The final which featured Bafta nominated films as well as local young talent (in partnership with the Burton and South Derbyshire College) was held in the Marston’s Brewery yard in May 2018 and featured a screening of Star Wars Rogue One, directed by Midlands born director Gareth Edwards who recorded a special message for the finalists and the audience, signing off with “May the Fermentation be with You”.

As always, the Vital team were onsite to support the event and ensure everything ran smoothly.

The event was such as success we entered it into the Beer Marketing Awards 2018 and it has made the shortlist in three categories:


  • Marston’s Brewery – Beer Town Film Festival – Vital
  • Meantime Brewing Company
  • Old Mout Cider
  • Tribute Ale – We’re happiest in the pub poll
  • Wire and Tennent’s Lager – Making Mates With Influencers


  • Bright Signals – Wire Media – Republic of Media – Lucky Generals – Tennent’s Lager
  • Innis & Gunn, Studio Something
  • Marston’s Brewery – Beer Town Film Festival
  • St Austell Brewery – Tribute ‘Quality Speaks for Itself’


  • Club Soda
  • Fourpure Brewing Co.
  • Marston’s Brewery – Beer Town Film Festival

Results are announced at the Truman Brewery, Shoreditch on 20 September.

Good Luck guys.

Wanted: Part Superhero, Part Joker, All-rounder

Wanted: Part Superhero, Part Joker, All-rounder

We’re looking for another crusader (caped or otherwise) to join us in the studio and help us do great stuff!

The position is a full time studio support role. Someone with an eye for design, a proven background in ‘getting it out the door’ and a smashing personality. You’ll have been in a similar environment for about 3 years and are now looking for the next step, be awesome in all the usual Adobe applications and have great attention to detail when doing a Photoshop retouch or two, you might even have some video editing and After Effects skills. The more you can offer, the more ‘super’ we’ll find you!

If you think this sounds like you, drop Malc an email to [email protected] with your CV and some portfolio samples and maybe we’ll invite you in for a drink in our bar to discuss a few of the times you’ve ‘saved the world’.

Costume not required, we’ll provide one! [no agencies just now please].

Lauren’s a Top 30 under 30…

Lauren’s a Top 30 under 30…

A few weeks ago Lauren was selected as one of the Top 30 under 30 in ‘Restaurant Marketeer and Innovators‘, an event in collaboration with Propel Hospitality. The event, which was the first one of its kind, celebrated the next generation of market leaders in the food and hospitality industry. It was a great opportunity for Lauren to represent Vital and her work with clients to her peers who also work across both in-house and agency roles.

The evening consisted of a Cocktail event at The Vaults, Revolution Bar and included a presentation from representatives from Just Eat, Propel and Thai Leisure Group. Described as ‘having a natural understanding of the industry’ it was almost like Lauren has ‘Beer in her Blood’, but for this occasion it was for all the right reasons!

She’s pictured after the presentation with Diego Lijtmaer, Director of Business Development at Just Eat

Congrats Lauren…